The automaker says Horki brand vehicles will be aimed at customers looking for reliable, efficient wheels, while Kia-badged products will skew more to the sporty and stylish side. A pair of Chinese characters represent the Horki brand, the first one “Hor” signifies China and the second one “Ki” relates to driving. So Horki literally means “driving in China.” (That literally covers a lot of territory.) Even before adding Horki to the mix, the expanding Chinese domestic market was awash with hundreds of brands, most of them unknown outside Sino borders.
The as-yet-unnamed (no word as to whether Horki Pokey is in the running) four-door sedan concept shown here is based on the current Kia Forte platform, but appears to share little or no sheetmetal with that model, instead sporting some details, such as the front fascia, A-pillars, and rear decklid that seem to have been inspired by the larger Kia Optima. Dongfeng Yueda Kia didn’t confirm that it would build the car, but did say it will release some sort of vehicle in the latter part of 2015. DYK’s full range of products will also include alternative-powered vehicles. If the Chinese aren’t interested in hybrids and EVs for efficiency reasons (although everybody likes better mileage), maybe they’ll buy them to help alleviate the country’s notorious smog problem.
Courtesy of Car and Driver.
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